Benefits of Black Skincare

Black people love their skin!

When my son was in grade school, I would wait for him at the outdoor parent area usually with an umbrella in the afternoon sun. Being one of the few black parents, 'other' parents would laugh and make comments about my umbrella. I would smile mentally noting the condition of their skin. My mother's words have always stayed with me: "Take care of your skin".

Black skincare is not better but but more effective. Black people understand the significance of maintaining the melanin advantages of black skin. We understand how important the right moisture is for our skin. And no amount of botox or collagen treatments will help if you consistently let your skin suffer and do things that will directly damage your skin. Black skin doesn't need to worship the sun because it understands the value the sun can provide as well as the intense damage it does to skin.

Black skincare is loving your skin. It's making an investment in wanting healthy skin that will remain with you until you're a hundred years plus.

Smooth California is based on a family recipe that has proven effective for eighty plus years. Its a recipe that loves skin and keeps it nourished, moisturized and healthy. After all, "It's How Skin Should Be."